About Ken Floyd

Ken Floyd is a seasoned SEO expert and digital marketing consultant with over 15 years of experience helping businesses achieve sustainable online growth. Based on a foundation of continuous learning and adaptation, Ken has built a reputation for delivering measurable results through ethical, white-hat techniques.

Background and Experience

Ken began his digital marketing career in the early days of search optimization, witnessing firsthand the evolution from keyword stuffing to sophisticated algorithmic ranking. This deep understanding of how search has changed informs his forward-looking approach to SEO strategy.

Over the years, Ken has worked with businesses ranging from local service providers to national e-commerce brands, developing expertise across diverse industries and business models. This breadth of experience enables him to quickly identify opportunities and avoid common pitfalls.

Philosophy and Approach

Ken believes that effective SEO is about building sustainable competitive advantages, not chasing short-term wins. His approach emphasizes Technical Excellence (a solid technical foundation enables all other SEO efforts to succeed), Content Quality (creating genuinely valuable content that serves users and earns links naturally), Data-Driven Decisions (measuring what matters and letting data guide strategy), Ethical Practices (building long-term authority through white-hat techniques), and Continuous Adaptation (staying current with algorithm changes and industry evolution).

Areas of Expertise

Ken specializes in technical SEO and site audits, content strategy and optimization, WordPress performance and SEO, local SEO and Google Business Profile optimization, e-commerce SEO, site migration planning and execution, and SEO training and team development.

Beyond Work

When not optimizing websites or analyzing data, Ken stays active in the digital marketing community through speaking engagements, industry publications, and mentoring emerging SEO professionals. He believes in giving back to the community that has supported his career growth.

Frequently Asked Questions

What is Ken’s background in SEO?

Ken has over 15 years of experience in search engine optimization, starting from the early days of SEO and evolving with the industry through every major algorithm update and shift in best practices.

What types of businesses has Ken worked with?

Ken has experience across local service providers, national e-commerce brands, B2B software companies, healthcare organizations, real estate firms, and professional services. Each engagement is customized to the specific industry and competitive landscape.

What makes Ken’s approach different from agencies?

Ken provides personalized attention and strategy rather than cookie-cutter approaches. You work directly with Ken, not junior team members, and every recommendation is backed by data and tied to measurable business outcomes.

About the Author

Ken Floyd is a certified SEO professional with credentials from Google Analytics, Google Ads, and SEMrush Academy. Based in Dallas, Texas, Ken has helped clients including Fortune 500 companies, startups, and small businesses across industries like healthcare, e-commerce, SaaS, and professional services. He is a member of the Search Engine Marketing Professionals Organization (SEMPO) and regularly speaks at events including WordCamp, Digital Summit, and Content Marketing World. Ken holds a degree from Texas State University and has been featured in publications including Search Engine Journal, Moz Blog, and Marketing Land. His methodology combines data from tools like Google Search Console, Ahrefs, and Screaming Frog to deliver measurable ROI for clients nationwide.